The broker behind the billboard reveals how she landed a historic listing. By Chiara Milioulis / People / Who To Watch / June 23, 2016

Thinking out of the box: Even though Buffa has been building her own client base for 24 years, she’s never been a fan of personal marketing. “I said, ‘If I’m going to do it, I am going to do it big,’ ” she says now. “I was tired of social media — the public is becoming very numb to that. I wanted to do something different and I don’t believe in doing anything halfway.”



The site will most likely appeal to potential high-rise developers because its zoning classification “means you can go as high as you want,” said listing agent Cara Buffa of Berkshire Hathaway HomeServices KoenigRubloff Realty Group.
Five high rises, including the 68-story Park Tower and the 53-story Clare, are within a block of the site at Chicago Avenue and Rush Street.

This episode of My First Home was shot in and around Chicago, featuring the great neighborhoods of River North and Bucktown.  Ryan and Carrie are a young and hip twenty-something couple searching for a first home in Chicago, Illinois. But, with major differences in their preferred locations, will their search bring them closer together, or tear them apart?

Client Testimonials

“Cara was referred to us by a friend who purchased a home with her assistance. From the moment we met Cara we knew that we were in good hands with her. She listened attentively to what our needs were and was extremely efficient setting up visits to properties and sparing us from seeing others that would not have been a good-fit. When we found the house we desired, her advice was invaluable to help negotiate the deal. We have worked with at least a half-dozen agents over the past 20 years—she’s the best!”
Barry and Kendra R, Chicago

“Cara did an excellent job understanding my needs as related to the sale of my loft and most importantly, She also had a thorough understanding of the neighborhood. She provided great follow-ups on each potential buyer. She was awesome helping to alleviate all my concerns and anxieties. I would not hesitate one moment in recommending Cara to others.”
Carolyn Z.

“Cara is the best! She handled everything and was critical in making sure the deal got done. Thanks again Cara!”
Dan, Chicago

“Cara Baffa is the best broker I ever had. She is very professional , smart and make my interest a first priority. She is a tough negotiator, getting job done and fun to work with.
I would strongly recommend her .”
Arthur K

“I would not hesitate to recommend Cara Buffa to anyone considering selling or buying a home. She is an extremely knowledgeable real estate agent. Her initial estimate of my home was 150,000 dollars higher than previous agents had given. She was able to sell my home within several weeks! She always was professional and available to answer any questions or concerns I had. But even more importantly, my comfort with the process was of the highest concern to her. In other words, she really cares about her clients! When I am ready to sell the home I am currently in, I will definitely hire Cara.”
Bobbie F, Chicago

“Cara Buffa is hard-working, attentive, genuine, professional, knowledgeable, and, above all, trustworthy. I would recommend her services to anyone.”
Amisha & Jason, Chicago

“Cara is one of the best agents around. She is genuine and always follows through.
She is the ultimate professional.”
Zoe B, Chicago

5.0 star rating 4/30/2015
Wonderful, lovely, and strategic! Found my (then fiancé) the perfect first home for our lifestyle at that point in our lives and 3 years later, now happily married, Cara found my husband and I the perfect home for our current lifestyle and also for our future! She’s the best!
Carrie S.

5.0 star rating 4/15/2015
BEST real estate agent ever!!!!!!!!!!!!! My wife and I were pregnant with our second child and looking at single family homes in Bucktown. We met Cara, who was the listing agent for one of the properties, and loved her so much we decided to list our Lincoln Park loft with her. We had a professional photographer shooting within days, were listed, and had our first offer within a week. Cara is a rock star. She has a tremendous grasp for the real estate market in Chicago and I would highly recommend her.
Sean C.

5.0 star rating 9/17/2014
Cara is the ultimate professional. She is extremely knowledgeable about the real estate industry. She is unique in the way she truly listens to her clients needs. Cara did an outstanding job representing my best interest. When you hire Cara, you actually get Cara, not an assistant, and never vm! She is available at all hours, she goes above and beyond to make deals come together, she has that magic touch. I trust Cara completely and will continue our real estate relationship for years to come.
Jodi G.

5.0 star rating 9/8/2014
Our repeat business speaks for itself.  Cara has represented us multiple times.  She was able to sell our nearly un-sellable condo, find us a rental apartment, and find us our home in the suburbs.  And it’s not just us, we have referred her to our friends whom she has found or sold their homes.  It is a great feeling knowing that she has your best interests in mind and she is able to provide a level of customer service that you rarely see anymore in this industry.
Brian S.

5.0 star rating 9/2/2014
Cara is FANTASTIC. She came highly recommended by a friend and she exceeded our expectations in every way. She is highly experienced, great to work with, and trustworthy. She helped us find a great place and we couldn’t be happier.
David A.

5.0 star rating 9/2/2014
Cara did a great job for us, before we knew it, we had great offers. We particularly liked the fact that she was at all of the showings, she works hard for the sale. She also went above and beyond at the closing. Highly recommended.
Tim F.

5.0 star rating 9/1/2014
Cara is fantastic! She walked us through our real estate transactions every step of the way and handled very difficult situations and personalities with pure professionalism. In addition to having extensive experience, she is very knowledgeable (and has an extensive network to address any issue that arises) and is an absolute pleasure to work with. I would highly recommend her to my best friends and family. She’s extremely rare in this highly competitive industry!!
Jennifer S.

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